Her ambition is to see the state of the world today, in its economic and environmental crisis, as an opportunity to re-think our way of life and our relationship with nature. Given that traffic is the no one source of pollution in Slovenia, she sees cycling as one of the simplest and most economically acceptable solutions. Being a social scientist she can help focus the team on the importance of building an informed and active public. She wants people to realize that small steps and even seemingly insignificant life-style changes can make a big difference.