Positive Beer Mats

The Czech Climate Advocates were looking for a way to raise the interest levels of the general public about the relationship between global climate change and every day life. They decided to target the average Czech beer drinker.

This project represents a new way of raising awareness of environmental issues. When the Climate Advocates decided to meet in a bar for a tasty Czech beer to discuss ideas, they realised that the relaxed and friendly atmosphere of the bar could provide them with a forum for conveying their climate change messages − through beer mats. They wanted the public to engage with their messages in a positive and entertaining way, so they decided to create a range of beer mats which featured different messages such as: ‘While sharing the bar with others you are saving energy at home. Thank you for protecting the climate!’ The playful and friendly tone linked the issues of global climate change and everyday life. In partnership with the network of bars The PUB in the Czech Republic, 20,000 beer mats featuring four designs were released into bars in Prague at the beginning of June 2010. You can have a look at the beermats at www.pivniklima.cz.