Whilst brainstorming for innovative ways to engage Czech citizens with climate issues, the team of 5 Climate Advocates decided to take a refreshment break in the form of a tasty Czech beer and realised it could offer just the solution they were looking for. They decided beer mats could be used as a communication tool and took up the challenge to raise the interest levels of the average beer drinker about global climate. The team realised that to work the message on the mats must be playful and positive and so they went about designing sixteen beer mats with climate friendly messages that point out the relation of global climate change and every day life. They teamed up with The PUB, a network of bars in the Czech Republic that takes care of the distribution of beer mats. The first set of 4 different green mats will be released into bars at the beginning of June 2010 and their official launch, together with a climate quiz, is being planned for the 15 June 2010. “We want to start a public discussion as well as motivate people towards ecological behaviour”, says Magda Simonova, one of the team members.