Czech Climate Advocates have already selected three projects they will focus on during their one-year ‘mission’. The result of their work will include creating of beer mats with climate friendly messages, a publication for parents and children showing the advantages of buying local fruit and vegetables, and a seminar for future owners of wooden houses.
The first project, inspirational beer mats with climate friendly messages, is about creating personal relationships with the environment. ‘Most people think of climate change as something that doesn’t concern them,’ says Magda Šimonová, one of climate advocates. A beer mat should be a tool for our message to them, a message that will be simple, clear and witty. ‘We hope we will find a brewery that will identify with our idea.’
The second project, LILEK (Local ecological and economical cuisine) aims to raise awareness of the advantages of buying locally produced fruit and vegetables. Climate advocates would like to organise a fair at a local market in Brno with educational activities and games for families with children and to create a publication that will bring attention to local food production. ‘We would like to stimulate a discussion with customers at the market – for example on the topic why of it is better to buy a tomato grown in the Czech Republic than one from South America,’ reveals Barbora Pešková.
Wooden buildings is the third project and is, of course, about the promotion of wooden buildings as they still have a negative image in the Czech Republic. Climate advocates decided to break this prejudice and promote the benefits of these types of buildings by offering educational opportunities through a seminar and an excursion to see wooden buildings in use. They will offer a bonus, a competition with the main prize - a weekend in a wooden house.