Ben is considered by his friends and family to be an enthusiastic, sociable and determined character. He is also an entrepreneur at heart. He loves coming up with creative ideas and doing all the leg-work to make these happen. He thinks it’s important to keep messages original, personal and entertaining - green doesn’t have to be boring! Ben has recently set up a production company called Nice and Serious which specialises in creatively communicating environmental issues for responsible organisations through the medium of film. Ben’s ambition in life is to creatively communicate climate change, sustainability and other environmental issues to the public, based on the rigour of science but with the imagination of the arts. Ben would like to take this to a new level and reach across international boundaries and he feels that the Challenge Europe project is the perfect opportunity to do this