Cycling Consultants

A fun approach is what the Finnish Climate Advocates felt their project needed to convince people to stop using all the old excuses for not cycling.

  They presented cycling as something cool and desirable through organising workshops and cycling brunches where the positive outcomes of cycling were stressed and excuses challenged. For these events they worked with Hub Helsinki, the Ministry of Finance, IBM Finland and Helsinki Region Transport. The Cycling Consultants were featured in several Finnish magazines, websites, blogs and radio and their Facebook event "Cycle to Work" got 3,757 people virtually committed to cycle to work during the national cycling week in May 2010. A toolkit of ideas for commuting by bicycle is available on the project website fillarikonsultit.net.